A beautiful blend of strategy consultant, and creative agency. We work across a variety of businesses to create deeper, long-lasting transformation.
Shale Adam Laietmark
CHIEF CREATIVE OFFICER | CO-FOUNDER
Shale Laietmark, Co-Founder and Chief Creative Officer (CCO) with over 15 years of experience in advertising and marketing. He has worked agency side, client side, and founded an agency. He possesses a unique ability to bridge people, culture, and trends. He thrives on crafting strategic, resonant content and unforgettable experiences for distinctive brands.
Shale's career has been marked by hands-on Creative Directorship, creating community-driven, culturally relevant campaigns. His collaboration extends deep, working closely with clients and teams to deeply understand challenges and deliver impactful content.
One of the highlights of his work was his five-year partnership with Adidas Basketball, which began with the launch of a Winter collection in 2015 and spanned across to brand marketing strategy. Over the years, Adidas Basketball saw constant growth with his consultancy.
Shale excels in using creative strategy to forge authentic brand-audience connections through storytelling. He has built brands from scratch, rejuvenated established ones, and developed comprehensive design systems, campaigns, and communications for global organizations, startups, and cultural projects.
With experience in Chicago, Portland, and Toronto, Shale has a diverse storytelling background, encompassing integrated campaigns, compelling video content, digital and social media launches, PR, communications marketing, and robust brand strategies.
His portfolio boasts collaborations with esteemed clients such as PwC, Adidas, Ikea, Hines Real Estate, Ford, Microsoft, Nike, Walmart, Canadian Tire, Jumpstart, John Frieda, Biore, Cottage Life, Gillette, New Balance, Chevrolet, Espolon Tequila, Mary Brown's Chicken, Jergens, Jamieson, and many more esteemed brands.
Candace Laietmark
RESEARCH DIRECTOR | CO-FOUNDER
Mark Radius Co-Founder and Research Director Candace Laietmark has over 15 years of experience in strategic planning, research, and analysis. Most recently as Director of Research and Innovation in the healthcare sector, she achieved an extraordinary twelve-fold increase in health technology revenue. Her unmatched talent for visionary strategic planning and successful program implementation demonstrates her exceptional ability to envision and navigate the path to success.
She has worked across a range of clients and projects, including the World Health Organization, The Field Museum Chicago, University of Toronto Department of Medicine, Lincoln Park Zoo Chicago, Centre for Addiction and Mental Health, Oregon Health Authority Office of Equity and Inclusion, The Institute for Health Research and Policy at University of Illinois Chicago and more.
Candace utilizes strategic planning expertise, research and analysis skills, and leadership abilities to contribute to the achievement of organizational goals and to drive innovation.
